Our Story

Hello!  First, I'd like to thank you for visiting the site!  Second, I'd like to introduce myself, my name is Mike, and I am the owner of echo CHARLIES. We are a veteran owned pet lifestyle brand providing "Good Gear for Good Dogs"!

echo CHARLIES was founded after my father, Tom, passed away from cancer.  Its creation is rooted in the stories he told me of his experiences as a dog handler in Vietnam.  Self-admittedly, his two dogs Edsel (echo) and Chris (CHARLIE) were the sole reasons he survived the war.  Not only did their training and senses keep him and his platoon-mates out of harm's way, but more importantly it was his relationships he had with his dogs that helped him cope with the everyday stresses of war.

Dad and Edsel (Vietnam)

Dad with Chris (Vietnam)

As a retired veteran, his stories resonated with me, and I began to reflect how much our family dogs provide the same service to us. They are always protecting us, providing comfort and enriching our lives.  It was this reason I wanted to do the same for them.

Me (Afghanistan 2010)

Dad and Edsel (Vietnam)

Protect them, provide them comfort, enrich their lives.

Our flagship product, the EC LOCATOR does just that. Our durable,100% leather collar is waterproof and reinforced with echo CHARLIES' branded yellow stitching, outfitted with an Apple Airtag or Tile compatible pouch that allows both iOS and Android users to utilize Bluetooth tracking technology (Airtag/Tile not included) to help keep your pet safe and comfortable. Best of all, we back our product with a lifetime warranty.